Performance Measurement of Customer Relationship Management Using Scorecard CRM ( Case Study of UKM in Bayat Klaten District )
نویسندگان
چکیده
منابع مشابه
Investigating the Relationship between Customer Relationship Management (CRM) Information Systems and Performance of Economic centers; case study: Bank Parsian
In the information and communication era, management information systems play an undeniable role in organizations. Bank Parsian is a Iranian banking and financial services company, which has a network of 273 banking branch, known as the largest Iranian private bank. This research examines the gaps in customer relationships systems in Bank Parsian based on characteristics of management informat...
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What is a Customer Relationship Management (CRM) system? Not only is there little agreement on what it really stands for, there is even less agreement on what constitutes a CRM system, how it should be used, the potential of profitability gain, the impact on customer loyalty, the costs involved, the personnel needed, and the training needed for the CRM personnel. CRM system characteristics are ...
متن کاملinvestigating the relationship between customer relationship management (crm) information systems and performance of economic centers; case study: bank parsian
in the information and communication era, management information systems play an undeniable role in organizations. bank parsian is a iranian banking and financial services company, which has a network of 273 banking branch, known as the largest iranian private bank. this research examines the gaps in customer relationships systems in bank parsian based on characteristics of management informat...
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Data Mining has enjoyed great popularity in recent years, with advances in both research and commercialization. The first generation of data mining research and development has yielded several commercially available systems, both stand-alone and integrated with database systems; produced scalable versions of algorithms for many classical data mining problems; and introduced novel pattern discov...
متن کاملFrom Customer Relationship Management (CRM) to Supplier Relationship Management (SRM)
In today’s extremely competitive environment, companies are investigating new means of increasing profit by implementing so called Customer Relationship Management Systems (CRMs). But the needs to continually cut costs and focus on core competencies has led companies to focus on how to improve the supply chain and leverage their supply base. Many have shift from a vertical integration model to ...
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ژورنال
عنوان ژورنال: Conference SENATIK STT Adisutjipto Yogyakarta
سال: 2018
ISSN: 2528-1666,2337-3881
DOI: 10.28989/senatik.v4i0.272